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Thursday, April 5, 2012

Who Says Support Can't Be Sexy? Addition Elle Spring 2012 Intimates

Have you seen the latest TV campaign from Addition Elle featuring the new Spring 2012 intimates collection modeled by supermodel Ashley Graham?  I would have to say she really represents the “curvy” girl well!

I wasn’t able to make the official Toronto launch event but I was sent the press release to share some of the details with you.  I also haven’t had a chance to try out one of these bras for myself but from what I see I am pleased that one of the leading Canadian plus size retailer chains has taken the lead to provide beautiful and more importantly well-fitting bras at an affordable price.

Addition Elle attempts to address the biggest complaints from women about their bras; poor fit, discomfort, and bra bands riding up. Through advancements in fabrics and construction the new Smooth Curves bra combines flawless support and shaping for the ultimate comfort allowing you to look sleek under form-fitting fashions.

Smooth Curve Underwire Bra
Featuring flexible, tipped underwire that doesn’t poke through, a U-back for stay-in-place all day comfort and molded cups.  Sizes available 38D-44DDD.
Retail Price $49.99

Smooth Curve Soft Cup Bra
This bra invisibly lifts, supports and shapes from every angle thanks to molded, seamless cups with hidden elastic to create a perfect fit with no gaping.  Sizes available 40C-46DDD.
Retail Price $49.99

Contour Bra
This is their best-selling padded underwire bra with great invisible support for a natural look with modest shaping. Sizes available 38C-42H.
Retail Price $49.99

Find even more at Addition Elle.

Did you know that 85% of all women wear the wrong bra size?  The telltale signs you are wearing the wrong bra size are:
  • the centre of your bra does not lay flat against your breastbone
  • breast tissue spills over the cups
  • cup fabric puckers or wrinkles
  • wires poke you
  • the back rides up
  • shoulder straps dig into or slides off your shoulder

Wearing the right bra size can do some much:
  • improve posture
  • enhance body confidence
  • promote a slimmer-looking mid-section
  • give the appearance of a sleeker silhouette

Wondering if you are wearing the right size go to their online Lingerie Quiz or I encourage you to stop by an Addition Elle boutique and speak with the Bra Fit Experts.  It is truly shocking the difference wearing the correct size bra can make.

Have you tried one of the new bras from Addition Elle?  Let me know what you think.

Happy Shopping!

P.S. When you are shopping for your new bra remember to pick up this fantastic bra accessory. Summer is coming!

Lifting Hide-A-Strap
Easy to use, this "hide-a-strap" is designed to hide bra straps while adding lift and support.
Retail $9.99

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